The Difference: B2B and B2C Business
B2C, or business to consumer, is a term that refers to the type of business where the product or service is being sold directly to consumers. B2B, on the other hand, stands for Business-to-Business. The general idea behind this type of setup is that one company sells goods and/or services to another company instead of individual customers.
For both business types, BlueSnap offers payment processing, card acquiring and issuing services.
The B to C approach is a lot more straightforward in how it operates. A company that provides services like producing clothing or food will be selling their goods directly to consumers who visit the establishment, either at retail stores or online. The customer goes into these shops and agrees with what they want before making a purchase.
They are able to get information about all of the products available there from employees on staff as well as through advertising strategies such as web banners for example which can provide them with certain details about specific items up for sale. There may also be an option where customers can fill out forms detailing things such as size, style, color preference etcetera in order to make this process smoother when purchasing something new – especially if they’re not sure what they’re looking for.
The B to B approach is a lot different than the one that was just mentioned, because it’s not selling anything directly to customers. This type of business-oriented setup mainly consists of various corporations and institutions who are all in need of products and/or services from other companies or businesses which then need something else as well so there’s a chain effect going on here. One company will be buying raw materials such as fabric from another company with them taking care of the manufacturing process themselves before distributing these goods out to their customer base – an example would be Nike where this manufacturer may produce clothing but also sell sneakers etcetera. There could potentially still be some form of retail involved within this type, but it won’t be for individual consumers but rather companies who are in need of a particular product or service that they can’t acquire themselves.